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In this issue:
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Already it is September and with Christmas just around the corner SKYCITY Hamilton is well into preparations for festive celebrations and activities.
Naturally this means advertising and marketing campaigns are required and who better to turn to for high quality, quick turnaround leaflets and vouchers than Print House? Excitement and Appeal The marketing team at SKYCITY continuously endeavour to add excitement and appeal to their designs to portray an exciting entertainment theme. Ongoing promotions throughout the year such as invite cards, scratch cards and vouchers often require embellishments and personalisation as they are directly mailed to their Rewards Programme customer base. For SKYCITY, direct marketing is an important part of their business and Print House's in-house data merge technology is well suited to producing these projects. Recently we have produced the 'Christmas Las Vegas Style' campaign, designed by SKYCITY and printed by Print House on130gsm Satin stock. FTP Saves Time The print ready artwork was supplied direct from SKYCITY via FTP to our internal server. This system works well for a number of our clients as it allows the quick transfer of large files via the internet directly to our prepress department. Catherine McLaughlin, SKYCITY Marketing Manager, said, "It's very convenient to be able to simply upload print files from our office and know that Print House will deliver on the job promptly. This type of set up is an important time saver in such a time crucial industry."
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